Sarah McMinimy

Sarah is an experienced and collaborative project manager delivering thoughtful, context-responsive projects. Her work focuses on critically examining how transportation projects impact the people they intend to serve. She has led planning efforts focused on complete streets, first/last-mile and station access, multimodal corridors, and mobility hubs. At the core of all her work is the belief that transportation planning can be used to help make places better and more reflective of the aspirations of people who live there.

Sarah has studied the needs of a range of users through her work on transportation behavior change, market segmentation, and persona development. She recently worked for the European Commission to study the transportation challenges faced by different user groups (including low-income households, women, young people, older adults, persons with reduced mobility, people living in remote areas, and those with lower IT literacy). Through her work on structured decision-making projects, Sarah has developed evaluation tools to assess equity impacts and displacement risk. She recently worked with BART and the CCJPA to develop a methodology to geographically identify priority populations and analyze displacement as a part of a broader anti-displacement and community stability strategy.