Get There Together: San Mateo County Midcoast TDM Plan

We are thinking about TDM differently.

The midcoast region of San Mateo County has unique mobility challenges, with limited roadways, long travel distances, plentiful agricultural and open spaces, and heavy tourism traffic. The region is committed to making it easier to travel to and on the midcoast by transit, active transportation, and shared modes, motivated by climate goals and by the desire to make mobility more affordable for low-income families. The County wants an actionable TDM plan that acknowledges the unique changes and recognizes that tailored programs for specific user groups and many partnerships are required for successful implementation of TDM measures.

Nelson\Nygaard’s approach to this project has been to serve the underserved. We are thinking about TDM differently. At the core of our approach is a focus on ensuring equitable and inclusive access for all stakeholders regardless of race, ethnicity, income, ableness, or ability to participate in the process. This means a consistent review of tasks throughout our analysis to help the project team successfully weave diversity, equity, and inclusion into all study findings.

Our engagement plan is focusing on three key stakeholder themes: equitable access (seniors, youth, low-income residents), employers and small businesses, and farm workers and other Spanish-speaking community groups. The plan is implementation focused: each recommended strategy is accompanied by recommended tactics and action steps. Our TDM strategy development includes bringing in implementation partners early in the process and keeping a collaborative relationship throughout the effort. Get There Together was unanimously adopted by the Sam Mateo County Board of Supervisors in early 2025.