Jacob uses his background in parking and transportation demand management to support the development of walkable cities. Before joining Nelson/Nygaard, Jacob worked to improve campus mobility for Cal Poly Pomona. He assisted in evaluating parking and transportation conditions and developing demand management goals and strategies for the University. Jacob is skilled at producing visual communications to aid in the general public’s understanding of complex planning concepts and encourages community collaboration as a planning tool. As a transportation planner, his work is informed by his daily use of transit, his beginnings as a local land use planner, and his passion for building data-driven plans that are inclusive of all people