San Diego State University’s student population is increasing, and officials needed an efficient transportation system to accommodate growth while reducing the number of car trips to campus.
Nelson\Nygaard, working in collaboration with Fehr & Peers and Transportation Management Services, developed a transportation demand management (TDM) plan. We established a TDM policy framework including a timeline of phased measures. Implementation is triggered by growth thresholds in the student population.
Immediate measures included expanding car share services, hiring a TDM staffing coordinator, and enhancing rideshare programs. Longer term strategies included prioritizing expanded on-campus housing and amenities, subsidizing transit passes, and improving transit, bike, and pedestrian infrastructure.