Broadway Street in downtown Los Angeles, from 2nd to 11 streets, is packed with strolling people and bicyclists that often conflict with drivers. To test what Broadway could be, LA decided to conduct a dress rehearsal of a better streetscape, with space for plazas, and to take steps toward meeting the city’s vision zero goal for pedestrian deaths. But before they started, they wanted to document existing transportation, safety, and economic conditions.
Nelson\Nygaard Principal Drusilla van Hengel, then with another firm, provided project management, strategic consultation on performance measures and data collection, and data analysis for the Broadway Dress Rehearsal. She was key in helping to identify efficiencies and resolved potential data capture needs, working with community members, appointed staff, and a consulting team. The team found that vehicle speed and yield compliance were notable problems along some sections and that more people walked along Broadway in six hours than motor vehicles drove by in a 24-hour period.