Two squares in downtown Cambridge serve as hubs for many people who travel, work, and live there. To balance a heavy influx of tech industry growth from national and international companies, including Apple, Google, Novartis, the City of Cambridge sought to develop a land use and transportation plan that would generate no new net trips.
Nelson\Nygaard led the transportation components of this vision for Kendall and Central squares. We focused on transit capacity, pedestrian and bicycle access, and transportation demand management programs, including parking management. A major challenge was to manage the tech industry growth as they fought over space and to allow for more mixed-use and residential development. We recommended changes in service scheduling and routing, improved pedestrian access to stops, and a link to the Orange Line and the towns served by that corridor. Other strategies included enhancing Cambridge’s TDM programs for employees and residents, promoting alternative modes such as walking and biking, and expanding service to accommodate off-peak work trips and new residential development, particularly in Kendall Square.