The Southern California Association of Governments gave a 2015 Sustainability Award to Broadway Dress Rehearsal, a test of what Broadway Street in Los Angeles could be. The City of Los Angeles imagined a better streetscape, with space for plazas, and to take steps toward meeting the city’s vision zero goal for pedestrian deaths. Nelson\Nygaard provided project management, strategic consultation on performance measures and data collection, and data analysis for the Broadway Dress Rehearsal. We helped to identify efficiencies and resolved potential data capture needs, working with community members, appointed staff, and a consulting team.