Terra Curtis approaches transportation challenges with an entrepreneurial spirit.

Terra specializes in bicycle and pedestrian planning, transportation demand management, and transportation-social service coordination. She excels at engaging with people of different backgrounds, finding key information buried within large datasets, and using economics principles for transportation-related challenges. She has worked on several parking, TDM, and transit projects at both the local and state levels as well as for private development and corporate campuses. With the San Francisco Municipal Transportation Agency, Terra helped draft and facilitate public meetings for the agency’s first Bicycle Strategy—a call to action on bicycle safety, funding, and innovation.

Her approach is to explore new technologies for planning, united with strong community outreach, to solve transportation problems. In Austin, TX, she is helping to create and pilot an entirely new policy tool—a parking management district—for a new town center development. In Marin County, CA, Terra is implementing an innovative carpooling pilot that uses a smartphone app to match potential carpoolers on the fly.