Jessica Alba is an expert in managing transportation demand and creating better streets to support healthy living in sustainable cities.

Jessica has more than a decade of experience as a transportation planner for communities across North America including award-winning work in Santa Monica and at San Francisco State University. A skilled project manager and facilitator, she specializes in reducing trip generation, parking demand, and greenhouse gas emissions while improving public health by encouraging physical improvements in pedestrian, bicycle, and transit access.

Jessica has transformed commute experiences for campuses and businesses by incorporating a mix of parking management techniques and transportation demand management strategies. She has conducted land use and circulation evaluations for general plan updates; incorporated the effects of parking and trip reduction programs in mixed-use developments and city-wide travel demand models; and completed large research projects for various federal, regional, and local agencies.