Brian Canepa is an expert in developing cost-effective parking and transportation demand management plans to create vibrant, prosperous places.

Brian has more than a decade of experience in parking strategies, transportation demand management programs, and plans for mixed-use districts. Brian emphasizes planning approaches that include implementable policies, multimodal connectivity, and community participation. He specializes in developing innovative solutions to promote sustainability with realistic results given an area’s transportation constraints.

Brian has crafted parking and multimodal plans for cities, private developments, and academic institutions to maximize parking and transportation resources. Strategies include introducing flexible parking policies to using marginal costs to demonstrate tradeoffs between various transportation options. His ground-breaking plans include comprehensive parking and TDM programs for cities such as Sacramento and Newport Beach and universities like San Diego State and CSU Long Beach. He developed the transportation demand management guidelines for the system-wide California State University Traffic & TDM Manual.