San Francisco County Transportation Authority – San Francisco, CA

San Francisco Geary Boulevard Bus Rapid Transit

Geary Boulevard is the most heavily used transit corridor in the northern part of San Francisco, from the Transbay Terminal downtown to the outer Richmond district. Over 50,000 daily transit riders rely on Geary bus service, which is often unreliable and crowded. The city is pursuing bus rapid transit to improve mobility for both existing and future riders.

Nelson\Nygaard has been involved in the analysis and advancement of bus rapid transit on Geary in a variety of ways. Principal Zabe Bent, a former SFCTA staff member, delivered the feasibility study and launched the environmental clearance and preliminary engineering phase. In addition, Nelson\Nygaard drafted the feasibility study and design of the corridor, including development and evaluation of alternatives during the environmental analysis. Strategies included planning for four types of service: passenger amenities; pedestrian enhancements and safety improvements; bicycle corridor enhancements; and urban design treatments.

The project required strong coordination with local agencies as well as communication with diverse community groups and neighborhood businesses, advocacy organizations, and elected officials. The communications strategy began with common outreach activities and quickly evolved into a holistic, multilingual approach tailored to the diverse groups along Geary.