California State University, East Bay developed a master plan in 2009 to help guide future development and growth on the Hayward campus over the next 20 years. To offset the impacts of growth, CSU wanted to find strategies to reduce vehicle trip generation as well as manage parking.
Nelson\Nygaard identified both high priority and additional transportation demand management measures. Strategies included expanding the campus shuttle service, improving bicycle and pedestrian access, and giving preferential parking for carpools and vanpools. We also recommended collaborating with AC Transit on bus route planning, providing commuter tax incentives for employees, and a transit information kiosk. Additional measures included vanpool incentives, a ridematching program, and various parking management strategies, such as tiered parking pricing by location.
Nelson\Nygaard subsequently evaluated the TDM and parking management measures annually to see what’s working and whether solo driving has been reduced.