Alameda County needed a new source of transportation funds and a new plan for transportation improvements to help reduce vehicle miles traveled and greenhouse gas emissions while supporting a healthy economy.
Nelson\Nygaard led development of both a long-range transportation plan and a proposal to extend the existing transportation sales tax measure. We managed this complex and politically charged project in an environment of substantial change in transportation policy at federal, state, and regional levels as well as at a time of great economic uncertainty. We used creative outreach techniques, including a tool kit that enabled advisory committee members to do mini outreach events during existing meetings of community groups. By going to places where people were already congregating and reaching out to a diverse array of groups, our team received input from a broad population in all parts of the county at a minimum cost.
In fall 2014, the transportation sales tax measure passed with nearly 70% of the vote, authorizing collection of $7.8 billion for transportation improvements over the next 30 years. More than two-thirds of these funds will go to transit, bicycle, and pedestrian projects and programs.
The final transportation plan developed a prioritized list of more than 100 projects in all modes including projects that serve bicycle commuters and recreational cyclists, pedestrian projects, goods movement, road maintenance, and public transit of all forms. For the first time, the plan included alternative land use scenarios designed to work in concert with the transportation investments to maximize mobility while reducing environmental impacts as required by state legislation.