In the late 1990s, the Alameda County Congestion Management Agency, with clean air funding from the Bay Area Air Quality Management District, sought to shift people from driving alone to alternative ways of commuting.
The GRH Program, created by staff and Nelson\Nygaard, provides a guaranteed ride home to any registered employee working for a participating employer in cases of emergency or unplanned overtime on days the employee has used an alternative mode of transportation to get to work. Alternative modes include carpools, vanpools, bus, train, ferry, walking, and bicycling.
Since it began in 1998, the GRH Program has grown into a smoothly operating program with 300 registered employers and over 5,500 registered employees making a commitment to travel to work using alternative modes. Nelson\Nygaard manages all program aspects including marketing to recruit participants, administration, and monitoring and evaluation.