The American Planning Association recognized the Berkeley Downtown Area Project with a National Planning Achievement Award for a Best Practice in 2014, for having “successfully translated community aspirations into concrete actions.” This multi-faceted project is designed to retain the downtown’s vibrant character, accommodate new growth, and make downtown a model of environmental sustainability. Nelson\Nygaard led the development of the the Downtown Parking and TDM Plan, one of four major initiatives. We recommended a comprehensive parking and TDM strategy, including a shared parking facility program and zoning amendments that require new developments to provide residents with free transit passes and other incentives that reduce vehicle trips and pollution.