A new bus service, the Columbia Gorge Express in Portland, received the 2016 Innovative Transportation Solution Award from the Portland Chapter of WTS. To increase access to one of Portland’s closest and most visited natural attractions, Multnomah Falls, the Oregon DOT proposed a pilot bus service. Nelson\Nygaard conducted outreach and market analysis and worked with a diverse group of stakeholders to define the best transit service concept. The pilot service began operating in May 2016, carrying more than 4,600 riders over Memorial Day weekend. Over the summer 2016 season, approximately 30,000 trips were provided to and from Multnomah Falls. It will continue to operate in summer 2017 and is slated for expansion to other Columbia River Gorge destinations in 2018.